Back in the ’70s, when singer Alicia Bridges was belting out her hit “I Love the Nightlife” and nightclub owner Steve Rubell had New York City trendoids on the velvet ropes outside his famous Studio 54 — a scene that forever encapsulated the night fever frenzy of the disco era — no-one could have possibly forecast that today’s party animals would, in fact, be animals. Dogs to be exact.

These days, many pooches around the country lead a very active social life after dark and the trend is definitely growing. And, if Rubell is the name most associated with the nightlife of the ’70s, then Los Angeles businessman Brandon Hochman must take today’s credit for putting dogs in the nightlife mix.

Hochman’s personal pet peeve was that he loved the L.A. party scene, but was troubled that he couldn’t take his own pooches Mish Mash, a Maltipoo, Lucy the Labrador and Baxter the Pug with him for a drink and a good time.

The lengths rich dog owners are willing to go to pamper their pets.
Hollywood-style Mutt Mingle featuring delicious treats for all, fabulous pet fashion and … many of our fabulous clients!

Hollywood has gone to the dogs and celebrities are more than happy to do what it takes to make sure their best friend has access to all the finer things in life. From a doggie Bar and park to a member’s only country club, these are the places to sniff and mingle. E!’s Insanely Pampered Hollywood Dogs will take an insiders look at the day in the life of a Hollywood dog, and show you how far a wealthy pets parent is willing to go for the love of a good dog.

Tune in for “Insanely Pampered Hollywood Dogs” That’s how we roll!

E! Insanely Pampered Hollywood Dogs Tomorrow at 10:30am PDT